It’s Pull not Push, Marketing not Sales, 3rd Millenium not 2nd

Twitter FollowFriday

Image via CrunchBase

Twitter and Facebook

My Twitter account is a business account – rightly or wrongly I restrict Facebook to family and personal friends and the swapping of personal news, photos & events. I did syndicate my Tweets onto my Facebook account for a short while, but my friends didn’t appreciate business type tweets invading their Facebook timeline just as I block Farmville et. al. from mine, so I rapidly disconnected the 2 accounts. If you are one of my Facebook friends who sends their twitter feed through to their Facebook Status, then I am afraid you are wasting your time, you are blocked, and further you are losing the opportunity to connect with me on a second level. I urge you to disconnect your Twitter feed from Facebook, you can always do what I do – use Tweetdeck for Facebook as well as Twitter, and when a Tweet is appropriate for Facebook send it to both sites at once.

Twitter and Advertising

Perhaps I should explain what I mean by the apparently conflicting comments that I successfully use Twitter for business, but that it is useless as an advertising medium. I’ve nearly always been personal on Twitter even though it is a successful business tool for me, but in the early days I used to use twitter to advertise the vacant flats that we had, just as classified ad sites used to feed their ads onto twitter. This was a resounding #fail and anyone still using Twitter in this way is crippling their Social Networking effectiveness for zero benefit. I do occasionally mention vacancies, but Twitter is just a window into me and my business. A prospective tenant peers in through this window, and if they like what they see they will go & find out whether we have vacancies. It’s pull, not push, marketing not sales, 3rd Millenium not 2nd.

Can you have Too Many Followers?

Can you have Too Many Followers? – if you wish to leverage your internet presence, then yes!

I just stated that you can’t sell to people on twitter by broadcasting to them – the reason for this and the beauty of twitter for it’s users over other media is that the listener controls what they listen to. The only way followers will actually read what you tweet is if they know enough about you to recognise that you are worth listening to – and that means some form of engagement, which probably means that you have to listen to them on twitter also. The simple equation which most people and twitter applications miss is that your reach is related not to the people who follow you, but on the number of people that you successfully follow.

How do I successfully Follow?

How do I successfully Follow? A very easy question to answer – you read what your followers tweet. If you aren’t reading them you shouldn’t be following them! I use Tweetdeck to separate my follows into groups, the most important 2 being:

• Friends
• Follow Friday

Believe it or not I need to explain who Friends are – they are people I know and like, but I’m not interested in their Twitterfeed. I think it’s very important to avoid the concept that follows on twitter are people that you like, and vica versa. These are people I love very much, but don’t want to read their feed all the time.

Follow Friday

Follow Friday is a list that I maintain solely to recommend to others on Friday (today!). I read the all tweets of these people (when I have connected to twitter – one of the most powerful twitter tools is the OFF button!) and these are the people that I recommend to you to follow. The list is continually revised – if people for their own reasons start repeating their tweets excessively or change their behaviour in some other detrimental way I drop them off the list, there is one person who has been removed & reinstated 4 times! Here is the list that I recommend for Follow Friday that you can subscribe to, but if you are only looking at it to see if you are on it then you are missing the point!

Follows

Before yesterday I used to follow 1300 people – this wasn’t the result of blind auto-follows, I have always tried to be selective about about who I followed, however I decided that following 1300 people and giving them a reasonable amount of attention would take up more time than I can afford. Yesterday I discovered a tool that I thoroughly recommend and used it to unfollow 650 people. It was an intensely manual process taking me 2 hours, so I wish that Twitter rules could be relaxed to allow it to be automated, but nevertheless I am pleased with the result. No doubt I made a mistake, and if anyone reading this was unfollowed please contact me and I will refollow. The point is that the people that I needed to unfollow will either automatically unfollow back, or not notice. Both are fine with me, as both types are exactly the sort of person I was trying to unfollow! If you notice, then I am very happy to correct my mistake.