CATEGORIES

Archives


London Cycle Scheme – the Future of Advertising Flats to Rent?

Is sponsorship a good way of advertising Flats for Rent? Barclays have certainly snapped up a bargain, Barclays are only paying £25m towards the £140m cycle scheme which now bears their name, and they get more than just the name ‘Barclays Bikes’ – they also get 100km plus of road painted Barclays blue – and an advert on every bike. Eat your heart out Foxtons Minis, throw away your canvas bags Marsh & Parsons, have your notepad back Douglas & Gordon, Chestertons & Frank Knight!

Of course Barclays are reaping a whirlwind of negative publicity, anti-war activists who have placed large stickers about the conflict in Afghanistan on the back of bikes to highlight Barclays investment in the arms trade. The activists claim 4,000 bikes got stickers & the messages read:

  • ‘£20M INVESTMENT IN BIKES. £7300M INVESTMENT IN BOMBS’
  • ‘FUNDING DEPLETED URANIUM BIRTH DEFECTS IN IRAQ’.

Other demonstrators left stickers on bikes at Hyde Park Corner in protest at Barclays’ sponsorship of the scheme, unhappy about the bank’s record of investing in defence companies.

The Guardian on the bikes

London can now claim the dubious honour of hosting what is surely the largest piece of corporate branding in existence. It’s not just the scale, the mind-blowing square footage, that is shocking about this – it’s the principle. We’re not talking about some supersized billboard here: we’re talking about the mayor selling off the very road beneath our wheels – one of the few parts of a city that counts indisputably as public space. Whether they realise it or not, whether or not they even care, from now on thousands of cyclists are doomed to commute on a giant Barclays ad….There is something, too, in the gibes suggesting this is not just Barclays blue but Tory blue. Neither New Labour nor former mayor Ken Livingstone did anything to prevent the growing privatisation of the city, but it is hard to imagine Livingstone selling off a chunk of the public realm in such brazen fashion.”

The Standard calls for a new name:

The Standard calls for a new name for Boris & The Cycle Scheme

The Standard calls for a new name for Boris & The Cycle Scheme

London is saddled with the lifeless name for its scheme of “Barclays Cycle Hire”. We badly need a nickname for the scheme. I’ve already suggested the Bozza. All other ideas welcome, the wittier the better

Not good publicity – but then there is no such thing as bad advertising. When Foxton’s illegal and fraudulent business practices became the feature of a BBC TV program their business actually increased.

So Pimlico Flats need to get our company bike covered in slogans, and have George repaint Winchester St. pavement. That will get the tenants renting our flats.

Enhanced by Zemanta

London Flats & Studios to Rent from Pimlico Flats – July/August

Studio

Studio

During July and August Pimlico Flats have a number of Studios becoming available. They are listed on our Available Page (see Menu Left), advertised on this Blog (see Advertising Panel Right) and of course advertised in the Property Portals through our account with Upad (see advert left). We have several of each type of property – 2 Bedroom Flats, 1 bedroom Flats, and Studios. Prices vary depending upon the property, the Studios from £1000 – £1250 pcm, the Flats from £1300 pcm. If a tenant has said that they wish to rent a flat and has left a holding deposit, we mark the listings as “Under Offer” pending taking references, and preparing the rental agreement. Once this process is complete the listing will be marked “Let” and left for a period.

Walk In Shower

Walk In Shower

These photos are for one of our new Studios – 75 Flat 12 which is available to rent for £1250 pcm from 1st August 2010.

Studio Kitchen

Studio Kitchen

Studio Kitchen

Studio Kitchen

Fitted Washer Drier

Fitted Washer Drier

Fitted Fridge

Fitted Fridge

Bathroom & Storage

Bathroom & Storage

Twin Headed Flood Shower

Twin Headed Flood Shower

Flat Renting – Know Who You Paid Rent to!

We do a regular series of blogs on scams operating in the property world, and a common scam that has hit the news again today is where the “Landlord” or “Agent” renting a property doesn’t actually own the property or have a right to rent it out. Most commonly this seems to be an existing tenant moving on, and trying to make some extra money before returning to their home country rather than professional scam artists, but in the latest news item professional scammers broke into an empty house, and proceeded to rent it out to unsuspecting tenants who have now lost well over £7000 between them.

We lost savings for our baby in flat-letting scam


The scammers broke into the Victorian house in West Hampstead, after advertising flats on the Gumtree website, and proceeded to rent out flats in the house to three groups including one couple, Daniel Simpson and his girlfriend Cristina Monachello (pictured), who are expecting their first baby and who lost their £2,500 life savings in the trick. A group of four women paid the conmen £2,240 and a couple from New Zealand paid £2,400. Meanwhile the genuine owner of the property is living in France blissfully unaware that his house is being used as part of a fraud.

What can you do to protect yourself when trying to rent a flat? Well certainly take time to read through our series of articles on renting scams.

For this particular scam your first line of defence is to recognise a scammers fingerprints as it were. They don’t have a place where they can be traced to, and don’t tie up with other people. They also don’t want to invest much money because very few people will actually fall for their deceit so they rely on the same statistics that power spam – large numbers which land the occasional big reward. Free adverts on Gumtree, Craigslist and other sites cost nothing, a free Hotmail eMail account can be set up in seconds. Also note that scammers may well reply to a “Wanted” Ad. that you yourself have placed. All this contrasts with when you are dealing with a reputable Landlord or Agent – they will behave in a fairly predictable way. They may be cautious (Landlords get scammed too!), but become familiar with what is normal, & what is abnormal. If things are not proceeding in a normal way your alarm should be ringing. So don’t just communicate with a Landlord at the rental property – expect to contact them at their office or home.

Remember that it is a legal requirement for a Landlord to give a tenant an address where they may be contacted. This may be an Agent, or their own office, but failing that it should be their home address.

If you are unhappy with your initial investigations, or wish to proceed cautiously there are simple cheap checks that you can commission. Land Registry will provide details of the registered owner of the property online for a fee of £4, it’s cheap, instant, and should resolve any doubts that you have. If the person renting the property to you isn’t the owner they should know who the owner is, and have a good explanation as to why they aren’t the owner.

If you want to go further than just establishing the ownership of the property then for £24.95 you can use Rentchecks (a leading provider of data & intelligence to the property rental industry) to check the suitability of your prospective landlord before entering into an agreement. The check confirms that a prospective landlord is the legitimate owner of the property being let, and will also confirm that mortgage payments are being met.

Landlord Authenticity Certificate

I’d just like to leave you with the thought that the most telling sign of a scam is one that people choose to ignore out of desperation or greed. Because you aren’t actually going to get anything for your money scammers can make the flats advertised  unrealistically cheap and rely on people’s greed to overcome their caution. Scam Flats are always cheaper than genuine ones.

If a flat seems too good to be true, the most likely explanation is that it IS too good to be true.

Blog Widget by LinkWithin

VACANCIES

To View please phone Ruth on 0333 123 4766

February 2013

================

Studio £1213 pcm

================

2 Bed Garden Flat

£1950 pcm

*** Available Now ***
================

2 Bed Garden Flat

£2166 pcm
================

1 Bed Ground Flat

£1540 pcm

================

Studio £1256 pcm

================

1 Bed Ground Flat

£1490 pcm

================

A full list of our vacancies Read more...

Pick a Topic