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4 Golden Rules when Renting a London Flat

Nick Parkin

Nick Parkin

A reminder from our series of articles about flat scams – there are plenty of fraud schemes out there, but underlying all will be human greed or desperation. Most people who fall for a scam can’t believe that they fell for it afterwards, & are often ashamed to tell people how stupid they were. Sadly we all do it, & the golden rule to keep in mind is that if it seems too good to be true - then it is too good to be true.

We used to have a “free month” offer. It seemed good marketing – in our adverts we would lead with “Free” & offer tenants a free month – if they signed up for a 12 month tenancy & paid the 11 months on time they would get the 12th month free. It seemed a good idea, we win, they win. We don’t do it anymore because it was just too time consuming explaining to people that no, they couldn’t just come for the free month. There is no such thing as a free lunch.

We ran a series on the common scams in detail and will publish some reminders in the next few blogs, but you will protect yourself by just being aware. If you are dealing with a reputable Landlord or Agent they will behave in a fairly predictable way. They may be cautious (Landlords get scammed too!), but look for accountability. Free adverts on Gumtree or Craigslist cost nothing, a free Hotmail eMail account can be set up in seconds. A landlord or agent who rents a flat ought to have a website, an office, an address, somewhere permanent where they can be held accountable. If they live abroad, are away on business, have a death/illness in the family, can’t meet, Run Forest Run.

When looking for a flat to rent follow the 4 Pimlico Flats Golden Rules

Simple Advice:

  1. Be aware, alert, streetwise
  2. If it seems too good to be true – then it is too good to be true.
  3. Scammers have a “signature” that you can recognise
  4. Reputable Landlords and Letting Agents  have a “signature” that you can recognise

Pimlico Flats Denies MP’s London Flats Rent Scandal

The Parliament of the United Kingdom, the 'Mot...

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Because of recent and extensive press comment Pimlico Flats would like to issue a clear denial.

After extensive cheques checks we confirm that we do not currently rent to MPs, Ministers, or members of the Shadow Cabinet.

Further we can say that we have never knowingly rented to MPs, Ministers, or members of the Shadow Cabinet, and it would not be our company policy to do so. We have checks in place including taking employers references, that should preclude such an unfortunate occurrence.

We do admit that our flats might be considered prime targets for politician’s accommodation, being within the Division Bell and 8 mins walk from the Houses of Parliament, however we would like to point out that our flats offer excellent value for money, generally renting for less than £1000 pcm and that this fact alone should be enough to deter most MPs who, whilst attracted to the high standards of finish and furnishing, would generally be looking for flats of much higher expense claiming potential.

Pimlico Flats offer for rent Central London flats of excellent value. We do not provide expensive property for expense claims.

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The London Crime Map November 2008

The London Mayor has launched a tool to help us determine where the best places to live  are. As we boldly declare that Pimlico Flats are one of the safest & most crime free places to live in London this has been of great interest to us, & here is our view of the initial map of crime.

An examination of the whole of London reveals that all boroughs have an average crime level with the exceptions of Islington, & Camden who have an Above average level, & Westminster where crime is High. My initial reaction to this is one of alarm! Sober consideration of the statistics (one standard deviation represents above average, two represents high) makes me note that nowhere is below average, so these statistics are pretty similar everywhere. Having said that, it still contradicts my subjective opinion that Pimlico Flats are in a crime free area – we haven’t had a crime since …….. well, we haven’t had a burgulary for 8 years (I was targetted personally by someone who knew me under the mistaken belief that our business keeps cash on the premises), & there was a well publicised mugging of Michael Howard’s wife when she went shopping (smart mugger – attack someone with armed police protection!) & that probably summarises the crime in Pimlico for this Century! So why does Westminster come out so high?

Well as you drill down the map you see that Pimlico Flats are in an Average Crime Ward, & when drilling down to the Sub-Ward we are in an Average Sub-Ward.  The High crime rates occur in the adjoining Sub-Wards where all the shops are. So the next port of call is to examine the actual statistics – the devil is in the detail, but remember

Lies, damned lies, and statistics” is part of a phrase attributed to Benjamin Disraeli and popularised in the United States by Mark Twain: “There are three kinds of lies: lies, damned lies, and statistics.” The statement refers to the persuasive power of numbers, the use of statistics to bolster weak arguments, and the tendency of people to disparage statistics that do not support their positions.

When you look at the actual crimes you will find that Westminster is:

Violence Against the Person – 2nd highest (136)

Rape Zero (0) Lowest out of a total of 40 rapes in London

Other Sexual (9) Highest out of a total of 96 Other Sexual in London

Methinks that Soho’s presence in Westminster may be significant.

Pick Pockets – Westminster 14 the other 31 Boroughs between them – 16. So now we know that pick pockets target tourists.

Well after examining the figures I can only conclude that criminals are geographically savvy creatures, & that Shoplifters don’t waste their time trying to steal from areas without shops, that Pimps only operate in Red Light Districts, that Car Thieves don’t steal bicycles.

 

Meantime may Pimlico Flat’s crime free existence continue for the rest of the century. Maybe we are lucky, or maybe it’s because we are in a quiet residential backwater, in a Neighbourhood Watch area, & because we employ maintenance, and cleaning personnel who keep our properties under continual observation. ” The harder you practice, the luckier you get.”

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May 2012

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