I am doing a study of search methods on the Internet & would like to hear from Websites who meet the following criteria:
- Offer goods or services which are better value for money (either better or cheaper) than generally available.
- Are difficult to find in normal search due to competition from bigger organisations with larger marketing budgets.
A pre-requisite of your website should be that you are what people are looking for on the Internet, but can’t find. If you meet these criteria please comment or e-mail me with your URL. If you are chosen for the study you should gain publicity for your website.
Submission should include your URL & a statement of less than 200 words as to why your Website is better value for money than others found in a typical search.
Tags: Google, Internet, Search
Posted in General on February 1st, 2009 | No Comments »
I’ve come across 2 suggestions as to how to promote a website in Google searches which aren’t normally suggested by the SEO companies. I would appreciate your views as to whether these little known techniques work.
Firstly Linking Out. A bundle of blogs suggest that linking out may be more important than is generally believed. No coincidence that I link out to these Blogs!
http://www.thetechnewsblog.com/2008/09/04/linking-out-for-better-seo/
http://www.massmediadesign.co.uk/blog/index.php/trust-me-im-an-expert/
http://www.seoco.co.uk/blog/2008/07/16/how-good-is-the-mainstream-media-at-linking-out/
http://www.seomoz.org/blog/nailing-the-coffin-shut-on-the-dont-link-out-to-anyone-ever-philosophy
Secondly, and more radically, a couple of Blogs:
http://www.joehe.com/2009/01/use-google-search-engine-to-promote-your-website/
http://huhe.blogspot.com/2009/01/use-google-search-engine-to-promote.html
have suggested that Google have provided the tools for users to influence search results.
Tags: Google, Internet, Search
Posted in General on January 14th, 2009 | No Comments »
We only have availability periodically & so we try to manage our Marketing by collecting income from Adsense on the Website, & then when we have a vacancy spending that income on Advertising (e.g. Adwords). We aim to break even – Adsense income paying for all the advertising that we do. The advertising will have the aim of renting our flats, but will have the benefit of boosting our Adsense income.
We would be interested in any comments about that strategy in general, in particular because Google Search degrades a page’s Google Rank if there are Adsense Ads on the page, which implies to us that we may be better off deleting all our Adsense Ads & relying on natural Search results, rather than paying for Adwords to drive traffic to our pages & hoping to cover the advertising costs from Adsense.
The 1st trial hasn’t gone well:
On the 6th December we placed an advert that resulted in 119 different visitors (more than normal). That day we received 6 Adsense clicks (we normally get 0,1,2,3) & a CTR of 26% (it’s normally <10%) & we earned ….. $0!
Normally a click earns $0.2 -> $2. Reading around implies “Invalid Clicks”. The clicks weren’t by me or anyone that I know (yes, I know that I would say that – but then I wouldn’t bother typing this question) – presumably because the daily activity wasn’t “normal”. If our Adsense income is disallowed every time we pay for advertising to drive traffic to our website we are better off not advertising and/or not carrying Adsense.
We would really appreciate your views & comments on this issue.
Tags: Advertising, Google
Posted in General on December 7th, 2008 | No Comments »
