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London Cycle Scheme – the Future of Advertising Flats to Rent?

Is sponsorship a good way of advertising Flats for Rent? Barclays have certainly snapped up a bargain, Barclays are only paying £25m towards the £140m cycle scheme which now bears their name, and they get more than just the name ‘Barclays Bikes’ – they also get 100km plus of road painted Barclays blue – and an advert on every bike. Eat your heart out Foxtons Minis, throw away your canvas bags Marsh & Parsons, have your notepad back Douglas & Gordon, Chestertons & Frank Knight!

Of course Barclays are reaping a whirlwind of negative publicity, anti-war activists who have placed large stickers about the conflict in Afghanistan on the back of bikes to highlight Barclays investment in the arms trade. The activists claim 4,000 bikes got stickers & the messages read:

  • ‘£20M INVESTMENT IN BIKES. £7300M INVESTMENT IN BOMBS’
  • ‘FUNDING DEPLETED URANIUM BIRTH DEFECTS IN IRAQ’.

Other demonstrators left stickers on bikes at Hyde Park Corner in protest at Barclays’ sponsorship of the scheme, unhappy about the bank’s record of investing in defence companies.

The Guardian on the bikes

London can now claim the dubious honour of hosting what is surely the largest piece of corporate branding in existence. It’s not just the scale, the mind-blowing square footage, that is shocking about this – it’s the principle. We’re not talking about some supersized billboard here: we’re talking about the mayor selling off the very road beneath our wheels – one of the few parts of a city that counts indisputably as public space. Whether they realise it or not, whether or not they even care, from now on thousands of cyclists are doomed to commute on a giant Barclays ad….There is something, too, in the gibes suggesting this is not just Barclays blue but Tory blue. Neither New Labour nor former mayor Ken Livingstone did anything to prevent the growing privatisation of the city, but it is hard to imagine Livingstone selling off a chunk of the public realm in such brazen fashion.”

The Standard calls for a new name:

The Standard calls for a new name for Boris & The Cycle Scheme

The Standard calls for a new name for Boris & The Cycle Scheme

London is saddled with the lifeless name for its scheme of “Barclays Cycle Hire”. We badly need a nickname for the scheme. I’ve already suggested the Bozza. All other ideas welcome, the wittier the better

Not good publicity – but then there is no such thing as bad advertising. When Foxton’s illegal and fraudulent business practices became the feature of a BBC TV program their business actually increased.

So Pimlico Flats need to get our company bike covered in slogans, and have George repaint Winchester St. pavement. That will get the tenants renting our flats.

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How to Rent a London Flat when Times are Tough.

house & garden magazine, december 2007 issue

Image by cafemama via Flickr

Right now it’s tough for tenants in the rental market, and you may wonder what you need to do to get a decent flat. The answer is pretty much the same as you would in easier times, the problem is the same and the answer is the same. Over the last 2 years we’ve published a number of articles aimed at helping tenants get the right flat at the right price. Today I’m going to summarise the whole challenge of renting a London Flat, linking you to the detailed advice for each stage.

Perhaps the single most important point to make, is that desperate people make easy targets for scammers. I’ve written a whole range of articles describing all the scams in operation. Read all my articles about scams, and don’t be taken in, you can use the tag cloud to identify scam articles .

Undertake a thorough search, there are lots of different ways that flats find their way to market, and the more of them that you try, and the more skillfully you filter the results, the quicker you will be at seeing the right property. Our article on searching for a London Flat to Rent , and a discussion on finding that flat of exceptional value.

When you visit a flat that you don’t rule it out on sight, then give it a good going over, upstairs, downstairs in the ladies chamber. Recently a study revealed that the average house purchaser only spent 42 mins examining the house they were going to buy! So look in the loft, check all storage cupboards, make sure taps, radiators and the boiler all work, check the pressure on the shower, open and close windows, look underneath and behind the furniture and turn off the lights to see how much natural light there is. Check services, telephone, broadband and wireless internet. Talk to any neighbours to see if you will get on with them, and if they are tenants of the same landlord find out whether they would recommend the landlord.

Finally when you are sure that this is the flat for you it’s time to negotiate. Negotiating isn’t haggling and we spell out how to get the best deal for your flat in our 10 Steps to a Lower Rent for your London Flat

Good luck!

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London Flats & Studios to Rent from Pimlico Flats – July/August

Studio

Studio

During July and August Pimlico Flats have a number of Studios becoming available. They are listed on our Available Page (see Menu Left), advertised on this Blog (see Advertising Panel Right) and of course advertised in the Property Portals through our account with Upad (see advert left). We have several of each type of property – 2 Bedroom Flats, 1 bedroom Flats, and Studios. Prices vary depending upon the property, the Studios from £1000 – £1250 pcm, the Flats from £1300 pcm. If a tenant has said that they wish to rent a flat and has left a holding deposit, we mark the listings as “Under Offer” pending taking references, and preparing the rental agreement. Once this process is complete the listing will be marked “Let” and left for a period.

Walk In Shower

Walk In Shower

These photos are for one of our new Studios – 75 Flat 12 which is available to rent for £1250 pcm from 1st August 2010.

Studio Kitchen

Studio Kitchen

Studio Kitchen

Studio Kitchen

Fitted Washer Drier

Fitted Washer Drier

Fitted Fridge

Fitted Fridge

Bathroom & Storage

Bathroom & Storage

Twin Headed Flood Shower

Twin Headed Flood Shower

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New Way for Tenants to Find London Flats to Rent

Today Google UK has provided tenants with a new flat hunting service with Google Maps. The new property finder service, which goes live today, will allow home renters to search for properties by city or location and drill down by specifics such as price, type and numbers of bedrooms and bathrooms.

Google has signed up UK partners and has several hundreds of thousands of properties available for the launch today, the service is free to both tenants and landlords as Google will make money from running ads above and below search results.

If you want to use this new facility to find your flat got to Google Maps and search for the area that you want to find a home in.

Google Maps Search

Google Maps Search

Click on “Show search options” and then chose “Property” from the drop down menu

Google Maps Properties

Google Maps Properties

Google Maps Properties 2

Google Maps Properties 2

Now when you search you will have a window into which you can enter the sort of property that you are searching for – Rent or Buy, what price range, how many bedrooms ……… the search results will be shown on a map, with more information appearing when you hover your mouse over the location, and the listings for each side down the left hand side menu.

Google Maps Found

Google Maps Found

As with Property Portals in general the system operates by automatic feeds, which means that the small private Landlord is shut out unless they list their property with a Lettings Agent. There are 2 ways around this if you are a small Landord wishing to have your property listed. Pimlico Flats use an online Lettings Agent (Upad) who feed our listings everywhere (including Google Maps) for a fixed £59 fee. The other system is free although I haven’t tried it, but it should work in theory. Google Base is a Classifieds listing site, which feeds Google Maps. Google Base itself only accepts listings through a feed but you can place a free listing on the auction site eBid – and eBid feeds it’s listings onto Google Base. If anyone tries this I would appreciate it if you could let me know whether this works as a way of listing a property on Google Maps.

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Zoopla eBay and Gumtree Combine to Let London Flat Rentals for Lettings Agents and Estate Agents

Image representing Zoopla as depicted in Crunc...

Image via CrunchBase

Advanced news  (they haven’t published the Press Release yet) but Zoopla are due to announce a tie up with eBay and Gumtree which will see property adverts listed on Zoopla being listed on eBay and Gumtree as well. Zoopla are announcing this as an exclusive marketing partnership with two of the UK’s largest websites, and it certainly is a coup and attraction to Lettings Agents, however private landlords are already offered advertising on Gumtree as part of their advertising package with Upad. Zoopla claim that the new deal means that agents listing on Zoopla.co.uk now have the opportunity of being seen by over 73% of all UK website users monthly, a far higher figure than any other portal. The new partnerships involve brand new, dedicated ‘agent listing’ channels on both the eBay and Gumtree websites. In the case of the eBay channel, this will include all the latest ‘for sale’ and ‘to let’ listings and in the case of Gumtree only the latest ‘for sale’.

On Gumtree the Zoopla listings are anonymous, but on eBay they appear through a Zoopla “Shop” which lists the properties in the “Classifieds” section.

I am sure this is a smart move by Zoopla in trying to displace the older established Rightmove as the premier Property Portal. eBay does of course own Gumtree, and I suspect that this deal was enabled by Doug Monro, a former managing director at Gumtree, who was recruited as Zoopla’s chief operating officer exactly 2 years ago. However the change isn’t currently of great significance because Gumtree is a site people go to to find properties to rent, but not buy, and Zoopla are only feeding sales to Gumtree not lettings. The situation at eBay is even less significant, but has greater potential. Few people currently look at eBay’s classifieds section for anything, let alone property! eBay would have to halt the steady decline of their website, and make their search facility much more property friendly for the listings in eBay’s classifieds to be of significance. However were that situation to change, and eBay are still the top ecommerce website on the internet, then Zoopla would be the only company offering feeds onto the eBay website.

How does this affect you?

If you are an Estate Agent or Lettings Agent

You get a much better deal feeding your properties through Zoopla

If you are a Private Landord

It makes no difference to you, Upad still offers you the complete advertising service of all portals (including Gumtree) – but as eBay never really advertised lettings Upad hasn’t listed on eBay before. If you choose a letting agent to represent you,  it won’t affect you at all because even if the letting agent feeds their property through Zoopla, they aren’t putting their rental feeds onto Gumtree.

If you are a Tenant

Searching for a flat is difficult as a tenant. The fewer places you have to look, the easier it will be. eBay has never been a place to look for flats to rent, so the availability of rental flats on eBay makes little difference. The new arrangements doesn’t cover rental listings on Gumtree, so it doesn’t really make a lot of difference to your search. You still have to search portals and Gumtree separately to know that you have covered the market.

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5 Responses to “Zoopla eBay and Gumtree Combine to Let London Flat Rentals for Lettings Agents and Estate Agents”

  1. Great article from Pimlico Flats.

    I would like to know your views on why Zoopla have decided to feed only sale properties on to these sites and not lettings. I have my own ideas however will await their response.

    There are many letting agents that do advertise on Gumtree – some officially (paid listings) and some unofficially (pretending to be private). What?Estate do list all of our lettings officially on Gumtree.

    • Gumtree don’t have a facility to feed properties automatically onto their listings in the same way that the Property Portals (such as Zoopla itself) does, this is born from it’s roots as a Classifieds website for the private advertiser. You will be entering your adverts onto Gumtree manually, and whilst you are obviously happy to do this for your clients, my personal guess would be that Zoopla don’t make enough money from lettings listings to warrant the labour cost of entering the data manually, they make more money from Sales and are thus able to employ staff to enter the sales listings. Also lettings turnover much quicker than sales (at a guess a lettings ad. would last 3 weeks, whilst a sales ad. would last 3 months) and there is more reason to make the effort for an ad. for 3 months than for 3 weeks.

    • Zoopla.co.uk says:

      Hi Ruth,

      It’s only Gumtree where we don’t feed our lettings listings. eBay is sales and lettings. The reality is that the decision is up to Gumtree really. They are already very successful at running their own lettings channel, however it is possible that one day we could power this for them.

      Hope that helps.

  2. Sam says:

    I think this is a great tie up. Zoopla are showing through their partnerships that they are willing to think laterally and try! (e.g. zoopla auctions).

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Why are the Cheap Flats Rented and the Expensive Studios Vacant?

BRISTOL, UNITED KINGDOM - APRIL 09:  A To Let ...

Image by Getty Images via Daylife

We got a stroppy mail:

Thank you for the info, but I do not realy believe in that “I’m sorry but the flats immediately available have now been let.”

These stories every letting agent do the same. I am not interesting in studio for much higher price! so when you have for the same price similer as it is advertised tell me about cheap flat.

She was clearly frustrated and angered by her search for a cheap flat, and so when reading my mail telling her that the flat she had enquired about had been let, she had missed the point that the other vacancies that I was describing were cheaper! So I was able to reply:

I can understand that you are fed up with chasing after flats which are bargains only to find that they have been let and that those still available are more expensive. Had you considered that maybe it’s simply that the bargains get let quicker than the others?

We are regularly introducing new flats to the market, and they then rent extremely quickly because they are superb quality at an excellent rent. If the flat that you have enquired about is no longer available it is not a sign that we are trying to get people to enquire after fictitious flats, but rather that our flats are cheap. You should have noticed that the flats now available are actually CHEAPER than the ones which you enquired about and have been let.

Right now it’s a landlord’s market, if you are hunting for a flat and see one reasonably priced – snap it up. If you don’t – someone else will have by the time you have finished thinking about it. Yesterday we had someone miss out on a flat because they were late arriving, and missed their viewing. Before they could arrange a new appointment the flat had gone.

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2 Responses to “Why are the Cheap Flats Rented and the Expensive Studios Vacant?”

  1. Richard says:

    If you have more punters than available flats, it sounds like time to raise the rents a bit to me!

    Rich

  2. Dieter says:

    This is a really common frustration for flat hunters in London. There are so many bait-and-switch ads online and in print that advertise a lovely flat at a great price that doesn’t really exist. And of course when you call about it, you get offered something either more expensive or of significantly poorer quality. The frustration really sets in when you see the same ad published again the following week! Grrr..

    This poor girl overlooked the fact that you were clearly not one of these scam artists, but I do feel her pain.

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How Much Rent is a London Flat Worth? How to get a Bargain!

How Much Rent is a (London) Flat Worth? – A question of great importance to both Landlords and Tenants alike. No tenant likes to pay too much for their flat, just as no Landlord likes to rent for less than they could have. So how can you tell if your rent is fair?

The last thing you should do is give any credence to indexes, or guide prices published by property portals and other industry guides. The most ridiculous example might be the press release from Mouseprice reported in the Telegraph under the headline

“Welsh street named ‘Britain’s most affordable’”

Mountain Ash

Mountain Ash

Fernhill, in Mountain Ash, Wales was the cheapest road for the second year running. The road, near Cardiff, has remained the lowest-priced street amid recent low sales and has an average home value of £28,600, up from £24,640 last year.

Interesting article Daily Telegraph, but if I were buying I’d want to pick up on 2 small details. Fernhill isn’t a road, it’s a Council Estate. Mountain Ash isn’t near Cardiff it’s 20 miles up the A470 – how many people reading the article realised that?

Local knowledge is paramount to assessing a flat’s value – local to Pimlico Flats is Alderney St, and the northernmost 10% of Alderney Street is opposite Glastonbury House on the Abbots Manor Council Estate. Renting a flat in that short stretch of road (should) cost 40% less than any other address on Alderney St., if you cross Warwick Way the rent will rise by 40%.

As a tenant flat hunting you should rapidly become an expert in your area, trust your own opinion of values because valuation is subjective, your opinion is as good as anyone else’s even if the other person is a RICS surveyor. Remember that flats that remain on the market for long periods of time are probably overpriced, so as you view most of what you see is not the bargain that you are looking for. When you find the exceptional value you look for, don’t hesitate or someone else will take it from you. Don’t expect a ridiculous bargain – landlords know the value of their property better than anyone simply because they are familiar with their property and it’s area, any outstanding bargains are frankly – scams!

To get your bargain Flat:

  1. If it’s too good to be true – it’s a Scam.
  2. Get to know the detail of your area.
  3. Trust your own instinct and ignore general valuations and guides.

P.S. I’m reading more and more articles about Fernhill being the cheapest street! It really does illustrate what a nonsense a lot of property articles are! (Yes I know this is a Property Article!). If you want to investigate Fernhill for yourself look at http://wikimapia.org/5563969/Fernhill-Mountain-Ash

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One Response to “How Much Rent is a London Flat Worth? How to get a Bargain!”

  1. When considering rental opportunities, I am amazed by how few property owners in London do short term or holiday letting. There is a real shortage of holiday lets which achieve great income (for properties in the right place 3 or more times what you will get from an AST). The costs are higher and there is more work, but you still end up better off with a better maintained property and much less chance of bad debts or bad tenants. for more information see Landlord Information

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Furnishing Tips for your London Flat on a Budget

Studio

Studio

Moving into your London flat can be a daunting task, but making your flat feel like home with certain décor will surely ease this process. You do not have to spend tons of money to make your new pad look modern and chic, here are a few tips to save you some money and spice up your bedroom, kitchen or living area:

Curtain

Curtain

Curtains: while windows are very welcoming to the sun, they also can be quite a hassle in the morning and evening, when privacy and the quiet dark is welcomed. You will most definitely want to put up curtains if your place has a window, but you don’t have to spend lots of pounds doing it! Most thrift stores or even the Salvation Army has pretty fabrics, or a local sewing store, where you can choose from all kinds of styles. Once you choose (make sure the length and width fits accordingly) you can simply hem the fabric with freehand stitching or even stapling, making room to fit a rod or pole at the top to hang your new window décor!

Rugs and furnishings: Furnishing your apartment can be very expensive if you don’t know what you’re doing. To make sure you don’t have to purchase multiple items to get everything to match, it is best to stick with whites. White dishes, neutral (wood, light or dark) furniture, or even white or black bedding. Why? This is so that if you see a rug for 20 pounds or less, and you need one, you can buy it even if its red-and-yellow striped, because all of your furnishings will match! Another thing to keep in mind – never underestimate the power of a friend/roommates trash. A lot of people moving out or spring cleaning have lots of things they may want to throw away, so make sure you make it known to your friends and family that you’re furniture shopping.

Pillow

Pillow

Accessories: There is virtually no limit to the amount of accessories that you can decorate your new place with. Be creative, use your old clothes or old friends clothes to make pillows and quilted table clothes. Double up with jean fabric and cotton to make ovenmits or hot pads for the kitchen. All of these items simply require a needle and some neutral strong thread. Add some beaded art to your pillows for extra bedazzlement. If you have the right tools, reuse your bottle caps to make a fun, playful pillow addition.

Lastly, don’t forget about the dishes! Of course your pots and pans need to be quality. Aside from the famous Ikea in Croydon, the Salvation Army has quite a bit of vintage plates and dishes for your to mix and match your fashionable kitchen.

Related sites:
www.theeastendthriftstore.com
www1.salvationarmy.org.uk


Guest Blog by Ratelines.com, a financial portal that offers the best money market rates.

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One Response to “Furnishing Tips for your London Flat on a Budget”

  1. Jocelyn King says:

    Good post – don’t forget the freebies from
    http://www.freecycle.org
    they have 8 groups in London.

    Staples in curtain hems do rust after a few months so maybe iron-on hemming might be better if you plan to stay for a while

    Jo

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What References do I Need to Rent a London Flat?

Bild des Scheckkartenführerscheines Österreich...

Image via Wikipedia

What references will my landlord want?

Before you move into a new property, it’s almost certain that your landlord will want some form of reference to check that you’re who you say you are , and that you’re not going to move in and immediately stop paying rent.

If you’re prepared for this and  have your referees primed,  you’ll stand a better chance of moving into your desirable property sooner rather than never. Let’s take a look at what you’re likely to be asked for.

Proof of ID

This is basic but essential. Have a passport or driving licence, plus a utility bill or bank statement to prove your current address. Make copies that you can give to your landlord: it shows you’re organised and business-like – and will definitely help you stand out as a prospective great tenant!

Employers’ reference

This is the other essential. Your landlord will want to know that you can afford the rent (i.e. you’re being paid enough) and that you have a stable job that you’re not about to lose.

Do your homework. Know who in your organisation should be contacted, and tell them you’ll be needing a reference shortly. Or better still, ask them to write you an open reference confirming your employment status and salary. You can still expect your landlord to contact your employer to verify it, but it might save a day or two if you need to move in quickly.

Previous landlord

Your previous landlord can – I hope – confirm that you pay your rent on time and haven’t trashed the place. The problem here is likely to come if the reason that you’re moving is that your current landlord is a shark who never completes repairs, or they’re uncontactable. You might consider offering your last-but-one landlord as a referee (best to ask them first) instead – though of course you’ll need to explain to your new landlord why you’re doing this.

Financial checks

If your prospective landlord wants a bank reference, be prepared for some delays

banks take a long time to complete references, and are understandably vague

Have 6 months of bank statements handy if you need to prove your financial status.

Expect credit checks – if there are problems, admit them up front and explain them. It’s better to say “I had a business that went under; I’m sorting things out”, than hope no one notices a CCJ or three.

Guarantors

In some circumstances, landlords may prefer to have a guarantor rather than a reference. A guarantor is someone who signs to say that they will pay your rent if you don’t: often a parent if you’re in student accommodation, for example. I know some landlords of HMOs who say they will only deal with guarantors: they typically rent to people who have little employment or renting history, and to have someone with their own home stand surety is, they say, easier.

Whatever references your landlord asks for, be open with them if you can’t provide them. It’s much better to be honest and offer an alternative than have a friend pretend to be your boss. Most landlords have taken plenty of references in the past and will see through that in minutes – meaning you’ve lost the property you wanted.


James Davis - Upad

James Davis - Upad

A guest post by James Davis, the CEO of Upad.co.uk, the UK’s leading online lettings agent. Upad lists your rental property on 100+ sites and portals – including Rightmove – for just £59: tenant guaranteed. Follow the Upad blog and on Twitter for rental industry news and tips for landlords on making the most of your properties

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The Pimlico Housing Revolution – Homes for Heros, Flats to Rent

Harry Pollitt, General Secretary of the CPGB.

Image via Wikipedia

Contrary to what might seem logical, squatting in England and Wales is not a criminal offence (providing there is no evidence of forced entry); however, regardless of the legal issues if a property does become occupied by squatters, resolving the subsequent problems of ownership, possession and potential homelessness can be a lengthy process and the source of much legal, financial and emotional distress for all parties involved. Whether people have occupied a property through cultural choice, or as political statement, or out of necessity and in direct response to homelessness and a lack of suitable housing; squatting inevitably results in conflicts of interest and allegiance.

Pimlico might not seem a likely setting for a ‘squatting revolt’ but in 1946 that’s exactly what happened. In his excellent book, a History of Modern Britain, Andrew Marr describes the choreographed mass arrival on Kensington High Street, on the 8th September 1946, of approximately a thousand people (mainly young couples with children) intent on finding decent accommodation. Officials from the London Communist Party had already identified empty properties across London, including in Marylebone, Ealing and Pimlico, and so began the process of taking over these empty properties and moving the families in.

To set the scene – the housing situation in post-war Britain was a critical issue: half a million homes had been destroyed or made uninhabitable by German air raids, a further 3 million badly damaged and, overall, a quarter of Britain’s 12.5 million homes were damaged in some way. There simply weren’t enough houses to go round and an estimated 45,000 people were squatting in Nissen huts, flats, disused army camps, military bases and other properties.

Marr describes the reaction to the London squatters as “superbly British”. Public support was enthusiastic and food parcels, blankets, money, chocolate and cigarettes were collected for the squatters. The press were sympathetic, and the Women’s Voluntary Service provided hot drinks. The government’s response was that the revolt should be stopped, and eventually it “fizzled out” and the squatters left: apparently after they were threatened with losing their positions in the council housing queue.

Government response was more positive in other areas, and between 1945 and 1949, built 156,623 ‘prefab’ houses – many of which were still much loved by their occupants and still lived in in the 1970s.

A fascinating (and entertaining) British Film Institute National Archive film shows an extract from a trailer investigating prefabricated houses as an alternative to solve Britain’s housing crisis. (You’ve got to love those accents :-)   )

I wonder if London, or any UK city or community, would see a similar level of public support for an army of homeless families / squatters descending on their community one day. Or was it the unique circumstances of post-war Britain, with its continuing rationing, overcrowding and poor standards of housing for many, that had bred a particularly strong sense of community spirit – a feeling of all having survived the war together – that would be impossible to replicate now?


Guest Blog by Angela Boothroyd of Online English Lessons

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One Response to “The Pimlico Housing Revolution – Homes for Heros, Flats to Rent”

  1. [...] nation’s feeling that the warriors who had won the war deserved a decent life, it was called Homes for Heros . Frankly George I don’t have the answer, but I’m hoping that if I explain how we got [...]

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£1300 pcm 8th October

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