We got a stroppy mail:
Thank you for the info, but I do not realy believe in that “I’m sorry but the flats immediately available have now been let.”
These stories every letting agent do the same. I am not interesting in studio for much higher price! so when you have for the same price similer as it is advertised tell me about cheap flat.
She was clearly frustrated and angered by her search for a cheap flat, and so when reading my mail telling her that the flat she had enquired about had been let, she had missed the point that the other vacancies that I was describing were cheaper! So I was able to reply:
I can understand that you are fed up with chasing after flats which are bargains only to find that they have been let and that those still available are more expensive. Had you considered that maybe it’s simply that the bargains get let quicker than the others?
We are regularly introducing new flats to the market, and they then rent extremely quickly because they are superb quality at an excellent rent. If the flat that you have enquired about is no longer available it is not a sign that we are trying to get people to enquire after fictitious flats, but rather that our flats are cheap. You should have noticed that the flats now available are actually CHEAPER than the ones which you enquired about and have been let.
Right now it’s a landlord’s market, if you are hunting for a flat and see one reasonably priced – snap it up. If you don’t – someone else will have by the time you have finished thinking about it. Yesterday we had someone miss out on a flat because they were late arriving, and missed their viewing. Before they could arrange a new appointment the flat had gone.
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If you have more punters than available flats, it sounds like time to raise the rents a bit to me!
Rich
This is a really common frustration for flat hunters in London. There are so many bait-and-switch ads online and in print that advertise a lovely flat at a great price that doesn’t really exist. And of course when you call about it, you get offered something either more expensive or of significantly poorer quality. The frustration really sets in when you see the same ad published again the following week! Grrr..
This poor girl overlooked the fact that you were clearly not one of these scam artists, but I do feel her pain.