London (Pimlico) Estate Agent Goes Viral

Pimlico Estate Agent Douglas Gordon has sparked controversy, and gone viral with a controversial video about estate agents which has featured in the Daily Mail. It is a grossly unflattering film that shows estate agents as their many detractors would imagine them – as obnoxious, sleazy, unprincipled louts.

Outrageous: James Turner strikes an arrogant pose in the Under Offer film, which has gone viral 

Douglas Gordon are one of the top agents in London, so the film is unlikely to damage their reputation, nevertheless the reaction to the film hasn’t been to recognise it’s intention – as a spoof – but to recognise the stereotyped characteristics as being a genuine documentary. Who knows how this will play? Nevertheless the Property Industry should be alarmed at the number of people who look at what is intended to be a spoof & say “that’s just like my agent!”.

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