We only have availability periodically & so we try to manage our Marketing by collecting income from Adsense on the Website, & then when we have a vacancy spending that income on Advertising (e.g. Adwords). We aim to break even – Adsense income paying for all the advertising that we do. The advertising will have the aim of renting our flats, but will have the benefit of boosting our Adsense income.
We would be interested in any comments about that strategy in general, in particular because Google Search degrades a page’s Google Rank if there are Adsense Ads on the page, which implies to us that we may be better off deleting all our Adsense Ads & relying on natural Search results, rather than paying for Adwords to drive traffic to our pages & hoping to cover the advertising costs from Adsense.
The 1st trial hasn’t gone well:
On the 6th December we placed an advert that resulted in 119 different visitors (more than normal). That day we received 6 Adsense clicks (we normally get 0,1,2,3) & a CTR of 26% (it’s normally <10%) & we earned ….. $0!
Normally a click earns $0.2 -> $2. Reading around implies “Invalid Clicks”. The clicks weren’t by me or anyone that I know (yes, I know that I would say that – but then I wouldn’t bother typing this question) – presumably because the daily activity wasn’t “normal”. If our Adsense income is disallowed every time we pay for advertising to drive traffic to our website we are better off not advertising and/or not carrying Adsense.
We would really appreciate your views & comments on this issue.
